Logo Branding Case Study for Irish Sailing Event

Personalised Multitool Logo Engraving Case Study for Sailing Event

When ShopStreet was approached to provide logo-branded gift items for a prestigious sailing event, the team eagerly took on the challenge. The task at hand was to create unique, memorable, and budget-friendly gifts that would leave a lasting impression on event attendees. This case study showcases how ShopStreet successfully delivered on this brief, utilising laser engraving to personalise multitools, and presenting them in branded gift boxes.

The Brief:

The project began with a clear brief from the client – provide logo-branded gift items for a sailing event. Two logos were to be incorporated: the event logo and the sponsor logo. The challenge was not only to create branded products but to do so in a way that would support local industry and adhere to a budget.

Branding Process:

To align with the goal of supporting the local industry, ShopStreet proposed using laser engraving on wooden or wood-clad gift items. This approach offered a unique and personalised touch to the products, making them stand out from the crowd.

Logo Branding Products:

ShopStreet presented a range of suitable products for the project, including Fridge Magnets, Hip Flasks, Travel Mugs, Whiskey Barrel Stave Bottle Openers, and Multitools. After careful consideration, the Multitools were selected as the most suitable option for the event and budget. To ensure client satisfaction, a sample multitool was produced for evaluation and further development.

Logo Artwork for Laser Engraving:

Laser engraving presented a unique challenge as it is not a colour process. Both logos had to be assessed for suitability. The event logo underwent redesign to make it better suited for engraving on the available space. Text within the logo was enlarged and clarified to ensure legibility. The sponsor logo’s graphical elements were redrawn as a high-contrast file, retaining the brand’s identity while making it suitable for the laser engraving process.

Sponsor Agreement:

Before proceeding with the final production, ShopStreet supplied the sponsor with artwork of the proposed product for approval. This ensured that the client’s vision was aligned with the end result.

Sponsor & Event Branded Product Supplied:

ShopStreet successfully delivered laser-engraved multitools for the sailing event. Each multitool featured the event sponsor’s logo on one side and the event logo on the other. To enhance the product’s presentation, each multitool was elegantly packaged in a sponsor-branded gift box, turning it into a memorable keepsake for event attendees.

Services Provided:

ShopStreet’s comprehensive services included:

Offering a range of branding process options.
Presenting a variety of suitable products within and below the target budget.
Providing sample artwork to illustrate how logos would appear when engraved.
Creating a laser-engraved product sample for evaluation.
Conducting logo development & redesign specifically for laser engraving.
Delivering multitools with laser-engraved logos on each side.
Packaging the multitools in presentation boxes with sponsor branding.

Conclusion:

In conclusion, ShopStreet successfully met the challenge of creating personalised, branded gifts for a sailing event. Through the innovative use of laser engraving and careful attention to logo suitability, they delivered multitools that left a lasting impression on event attendees. This case study highlights the importance of creative problem-solving and attention to detail in delivering a memorable branding solution.

If you would like to Commission Laser Engraved Branded Gift Items for your event or promotion please Contact Us to Discuss your Branding Requirement.